1.03 - Career Opportunities in Marketing

Which of the following traits are necessary in all marketing careers:

• Math skills and graphic design

• Teamwork and communication

• Creativity and independence

• Persistence and math skills

Which of the following is an example of advertising:

• A chef develops a new dish for her restaurant

• A commercial for a new product runs on TV.

• A new store opens in your town.

• A sporting goods store starts to get more business.

What type of duties do customer service professionals often perform?

• Preparing ads

• Paying invoices

• Handling complaints

• Receiving shipments

Service marketers have a tough job because they have to market products that are

• intangible

• tangible

• unnecessary.

• nonexistent.

Which of the following is true of people who work in sales:

• To be successful, they need people skills.

• They can only find jobs in limited industries.

• They typically sell products door-to-door.

• Strong math skills are their most important trait.

What do public relations professionals strive to create for their companies?

• Positive image

•      Excellent service

• Artistic displays

• Strategic goals

What trait is the most important for marketers who work in marketing operations?

• Analytical skills

• Creativity

• Communication skills

• Tech skills

Hospitals, spas, and churches are examples of

• retailing.

• service marketing.

• industrial markets.

• non-store retailing.

Booking hotel rooms for vacationers is an example of __________ marketing

• sport

• feature

• benefit

• service

What are salespeople expected to be able to do in order to sell goods and services to customers?

• Arrange displays

• Control expenses

• Answer questions

• Develop brochures