FTC Week 4

How can data help resolve customer issues for a business?

• By providing insights into customer preferences and behaviours, enabling more tailored solutions.

• By automatically replacing human customer service representatives with chatbots.

• By generating random responses to customer complaints to maintain engagement.

• By predicting future customer issues based on historical data trends.

• By ignoring customer feedback to focus solely on sales data.

How can data support a business in building brand awareness?

• By analysing customer demographics to target the right audience with marketing campaigns.

• By tracking social media mentions to measure and improve brand visibility.

• By ignoring competitors’ strategies and focusing exclusively on existing customers.

• By identifying which communication channels are most effective for reaching potential customers.

• By only using data to measure short-term sales rather than long-term brand growth.

How can sponsorship benefit a business in building its brand?

• By increasing brand visibility through association with popular events or organisations.

• By providing direct access to a new customer base aligned with the sponsored entity.

• By removing the need for any other form of marketing or advertising.

• By enhancing the company's credibility and reputation through partnerships.

• By guaranteeing an immediate increase in sales regardless of the target audience.

What are the benefits of targeted advertising for businesses?

• By reaching a specific audience based on their interests, demographics, and online behaviour.

• By significantly reducing overall advertising costs through more efficient spending.

• By ensuring that all customers, regardless of their preferences, see the same advertisement.

• By improving conversion rates as the ads are more relevant to the audience.

• By eliminating the need for any further market research.

How can businesses use data to promote diversity in their workforce?

• By analysing recruitment trends to identify and address underrepresentation in certain groups.

• By ensuring all employees have identical roles and responsibilities.

• By focusing only on the qualifications of applicants, ignoring diversity metrics.

• By limiting the hiring process to internal candidates.

How can businesses use data to improve accessibility for their products or services?

• By analysing customer feedback to identify barriers faced by individuals with disabilities.

• By ensuring that all products are designed with a one-size-fits-all approach.

• By only focusing on visual design elements and ignoring other accessibility needs.

• By limiting product development to existing accessibility standards without further analysis.