Differences Between Quantitative and Qualitative Research

The video tutorial by Jessica from Scribbr explains the differences between quantitative and qualitative research. Quantitative research tests hypotheses using numerical data and requires larger sample sizes, while qualitative research formulates hypotheses with data expressed in words and requires fewer respondents. The video also introduces the mixed method approach, which combines both types. Practical examples are provided to illustrate how each method can be applied. The video concludes with a brief overview of data collection methods for both research types and encourages viewers to engage with the content.

What is the main focus of quantitative research?

• Testing a hypothesis

• Exploring an idea

• Summarizing data

• Formulating a hypothesis

Which type of data is primarily used in quantitative research?

• Numbers and graphs

• Images

• Audio recordings

• Words

What is a key characteristic of qualitative research?

• Requires a larger sample size

• Data is expressed in numbers

• Analyzed through statistical methods

• Allows you to formulate a hypothesis

When should you opt for a qualitative approach?

• To confirm a theory

• To test a hypothesis

• To explore an idea

• To analyze numerical data

Tags

NGSS.HS-LS2-6

What is the mixed method approach?

• Using only quantitative methods

• Using only qualitative methods

• None of the above

• Combining qualitative and quantitative methods

In the mixed method approach, what can you do after conducting interviews?

• Test the hypothesis on a larger scale

• Formulate a hypothesis

• Ignore the data

• Only use qualitative data

Which method involves asking open-ended questions?

• None of the above

• Mixed method

• Qualitative

• Quantitative

What is one way to collect quantitative data?

• Forming a focus group

• Conducting interviews

• Doing a literature review

• Surveying people online

Which method is suitable for understanding the reasons behind a survey result?

• None of the above

• Mixed method

• Qualitative

• Quantitative

What is a common method for collecting qualitative data?

• Surveying people over the phone

• Conducting experiments

• Observing subjects

• Doing a case study