Kony 2012 Video Impact Assessment

The Kony 2012 video, seen by over 70 million globally, remains largely unseen in northern Uganda due to limited internet access. A charity organized a public screening in Lira, where local reactions were mixed. Many Ugandans, affected by Kony's LRA, found the video puzzling and offensive, criticizing the campaign's methods. The screening ended in chaos, highlighting the disconnect between the video's creators and its intended audience.

How many people have seen the Kony 2012 video worldwide?

• Over 60 million

• Over 50 million

• Over 70 million

• Over 80 million

Why was the Kony 2012 video not widely seen in Northern Uganda?

• High cost of viewing

• Little internet access

• Government restrictions

• Lack of interest

What was the purpose of the public screening organized in Lyra?

• To celebrate a festival

• To gather local reactions

• To promote tourism

• To raise funds

What happened to Lera Dongho during his abduction by the LRA?

• He lost his leg

• He escaped unharmed

• He lost his arm and four friends

• He was rescued by the army

How did Lera Dongho learn about the Kony 2012 video?

• Through social media

• From local radio

• From a friend

• By watching TV

What was one of the criticisms of the promotional methods used by Invisible Children?

• They were too subtle

• They were ineffective

• They were offensive

• They were too expensive

What did some locals find offensive about the campaign?

• The portrayal of their culture

• The involvement of celebrities

• The use of t-shirts with Kony's image

• The use of local languages

What was the reaction of the crowd as the film progressed?

• They left quietly

• They became angry

• They started celebrating

• They became more interested

What did the locals want to see in the film?

• More action scenes

• More historical context

• Their local people working

• More international support

What was the final outcome of the public screening in Lyra?

• It was halted and the crowd scattered

• It was a huge success

• It ended peacefully

• It led to a protest