Market Research Data Advantages and Disadvantages
Interactive Video
•
Amelia Wright
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Business, Professional Development, Social Studies
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9th - 12th Grade
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Hard
07:26
10 questions
Show answers
1.
Multiple Choice
What is another name for secondary market research?
Primary research
Experimental research
Field research
Desk research
2.
Multiple Choice
Which acronym is used to remember the sources of secondary market research?
SWOT
SMART
PEST
BIG PICK
3.
Multiple Choice
What is a major advantage of using books, newspapers, and trade magazines for market research?
They provide real-time data
They are written by experienced authors
They are always up-to-date
They are free to access
4.
Multiple Choice
What is a significant disadvantage of using books, newspapers, and trade magazines?
They are not specific to any topic
They are difficult to read
They lack detailed information
They are expensive
5.
Multiple Choice
What is a key advantage of internal data?
It provides external insights
It is always up-to-date
It is easy to obtain
It is always free
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