Retail Merchandising Strategies and Concepts
Interactive Video
•
Amelia Wright
•
Business, Design, Professional Development
•
9th - 12th Grade
•
Hard
33:56
10 questions
Show answers
1.
Multiple Choice
What is the primary purpose of a retail planogram?
To design the store's architecture
To train the store's staff
To plan the placement of products in a store
To manage the store's inventory
2.
Multiple Choice
Which of the following is NOT a basic merchandising technique?
Checkout counters
Product manufacturing
End caps
Shelf placement
3.
Multiple Choice
What is the term used to describe the goal of adding incremental products to a customer's purchase?
Incrementality
Impulse buying
Velocity
Sales maximization
4.
Multiple Choice
Why do grocery stores consider it a high risk to place a new product on their shelves?
All of the above
They might lose sales velocity of existing products
They have to manage inventory
They have to train their staff
5.
Multiple Choice
Which shelf level is considered the 'bullseye zone' for the highest selling products?
Bottom shelf
Kids' eye level
Top shelf
Second and third shelves from the top
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