What is happening to some traditional market sectors?

• They are growing rapidly.

• They are declining.

• They are staying the same.

Why do organisations need to change?

• To stay the same.

• To take advantage of new markets and opportunities.

• To make things more difficult.

What is an example of balancing growth in some areas against decline in others?

• Digital music versus analogue music.

• Eating sweets versus eating vegetables.

• Playing indoors versus playing outdoors.

How can developments in IT help businesses?

• By making things more expensive.

• By providing cost reductions and improved customer service.

• By making things more complicated.

What is 'big data'?

• A type of small computer.

• A large amount of information that can be analysed.

• A big book of stories.

What is a challenge of 'big data'?

• It is easy to understand.

• It can be difficult to manage and analyse.

• It is very small.

What is an opportunity provided by 'big data'?

• It can help businesses make better decisions.

• It can make things more confusing.

• It can make businesses smaller.

What is an example of a traditional market sector?

• Online shopping.

• Traditional retail.

• Digital photography.

What is an example of a new market opportunity?

• Analogue photography.

• Digital music streaming.

• Writing letters by hand.

Why is it important for businesses to balance growth and decline?

• To make sure they only grow.

• To ensure they can adapt and succeed in changing markets.

• To make sure they only decline.