Mint Mobile Marketing Strategies

Mint Mobile Marketing Strategies

Assessment

Interactive Video

Created by

Sophia Harris

Business, Fun

6th - 10th Grade

Hard

Mint Mobile emphasizes its commitment to saving customers money by offering premium wireless services at $15 a month. The company showcases its innovative approach by creating a commercial without hiring an expensive director, instead opting for a humorous, low-cost production involving a child. The ad humorously highlights the challenges faced during filming, emphasizing Mint Mobile's dedication to cost-effective solutions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Mint Mobile always looking for?

Better network coverage

Innovative ways to save money

New phone models

New customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does Mint Mobile charge per month for premium wireless?

$25

$20

$15

$10

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Mint Mobile choose not to hire an expensive director?

They couldn't find one

They wanted to try something new

They wanted to save money

They didn't need a director

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who did Mint Mobile find to work on the commercial?

Someone willing to work for candy and approval

A famous director

A volunteer

A professional actor

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the narrator apologize for at the end?

The long duration

The high cost

The poor video quality

The embarrassing situation