Design Thinking

In the tea cup story, the main take away for us is:

• In order for us to get new ideas, old ideas should be discarded

• Tea should not be wasted

• Tea cup is a powerful and old enough metaphor to convey our ideas

• Scholars and masters have tea cups ready for telling stories

Your manager wants to have an entire website dedicated to their online thrift clothing company and to build a strong online brand. How you make your website stand out from the rest in a given market vertical is crucial. One thing is clear though that you’ll have to put in the effort it requires to make your website stand out; and one of the best ways you can set it apart is by working on the design, content, and Search Engine Optimized (SEO; terms in a website that make it Search Engine friendly) elements so that they may work together cohesively. Answer the following questions from a design thinking perspective.

Q8. You will need to understand your audience’s preferences really well. What is your target age group? Why are they thrift clothes? What do they prefer to order the most? Which stage of design thinking are you in?

• HWMs

• 5WHY

• CJM

• W-H questions

Your manager wants to have an entire website dedicated to their online thrift clothing company and to build a strong online brand. How you make your website stand out from the rest in a given market vertical is crucial. One thing is clear though that you’ll have to put in the effort it requires to make your website stand out; and one of the best ways you can set it apart is by working on the design, content, and Search Engine Optimized (SEO; terms in a website that make it Search Engine friendly) elements so that they may work together cohesively. Answer the following questions from a design thinking perspective.

Q9. You are now in the stage where the customers’ needs are addressed and written down to focus on the real issues that need fixing. Which phase are you in?

• Empathize

• Analyze

• Solve

• Test

If you have been able to identify your user’s needs and problems, it’s time to think about various solutions, where you think about as many ideas as you can. Your website is meant to be used by humans — it is important to focus on design, navigation, responsiveness, and other necessary elements. Which steps have you followed in this phase?

• Silent brainstorming

• Prototyping

• Frame problem questions from the statements

• Persona creation

What role does iteration play in the Test Phase of design thinking?

• Iteration is not necessary in the Test Phase.

• Iteration involves repeating the entire design process from start to finish.

• Iteration involves making small adjustments to the prototype based on user feedback.

• Iteration is only used if the initial prototype fails testing.

How does the Test Phase help designers validate their assumptions?

• By confirming that users like the design

• By ensuring that the design solves the intended problem

• By aligning the design with the company's branding

• By comparing the design to competitors' products or services

How does the Test Phase contribute to the overall innovation process?

• By helping us generate revenue

• By providing a framework for creative and lateral thinking

• By validating new ideas and concepts with real users

• By generating new ideas and concepts

Prototypes can be made out of

• clay

• product design tools

• marshmallows and spaghetti

• paper and cardboard boxes

What are some key elements needed before testing ideas in design thinking?

• Sticky notes and notepad to note any observations and feedback

• 10-100 end products or services

• List of competitors and their offerings

• List of features, list of assumptions, simple prototypes

Why do we need to test assumptions?

• We may not know everything about a customer/user

• We may not have the resources (budget) to cover the tests

• We may not have the knowledge needed to build the prototype

• We may not know all the answers to any given problem