Quiz for Joint Class TelU UMT 2024
Authored by Indira Rachmawati
Social Studies
University
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of dividing the market into heterogen groups:
Clustering
Segmentation
Targeting
All are wrong
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The following is a factor that can be used to do the segmentation:
Social
Economic
Behavioural
Politic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The following is a part of the demographic characteristic:
Idealism
Achievement
Household Pattern
All are right
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This factor is NOT a part of Psychographic segmentation:
Believers
Strivers
Achievers
Buyers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of choosing a specific segment:
Targeting
Positioning
Segmenting
Analyzing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The following is NOT the objective of positioning:
Repositioning
Expansion
Comparing
Exclusivity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The following can be used for doing segmentation by geographic location:
Country
Province
City
All are right
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