Quiz for Joint Class TelU UMT 2024

The process of dividing the market into heterogen groups:

• Clustering

• Segmentation

• Targeting

• All are wrong

The following is a factor that can be used to do the segmentation:

• Social

• Economic

• Behavioural

• Politic

The following is a part of the demographic characteristic:

• Idealism

• Achievement

• Household Pattern

• All are right

This factor is NOT a part of Psychographic segmentation:

• Believers

• Strivers

• Achievers

• Buyers

The process of choosing a specific segment:

• Targeting

• Positioning

• Segmenting

• Analyzing

The following is NOT the objective of positioning:

• Repositioning

• Expansion

• Comparing

• Exclusivity

The following can be used for doing segmentation by geographic location:

• Country

• Province

• City

• All are right

One of the reasons that hinders customers from buying a product is the following:

• Negative opinion

• Neutral

• Favorable opinion

• All are right

The following is the factors effecting the positioning process, except:

• The company's resources

• The company's product variation

• Product life cycle

• All are wrong

The following is NOT the factor that hinders consumers from making an online purchase:

• Privacy invasion

• Shipping cost

• Cannot feel and touch before purchase

• Convenience