Unit 2 延伸練習題
Authored by Michelle Crazy
English
University
Used 2+ times
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32 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for a formal agreement between parties?
Consumer
Franchise
Campaign
Contract
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to a large outdoor advertising structure?
Session
Boardroom
Billboard
Recovery
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the term 'collaborate' mean?
To compete
To cooperate
To negotiate
To expand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the meaning of 'downsize'?
To increase
To recover
To reduce
To expand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which word describes a marketing strategy that targets consumers directly?
Direct marketing
Retail
Merchandise
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a 'franchise'?
A consumer product
A marketing strategy
A business model
A type of advertisement
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'efficiency' refer to?
Profitability
Consumer satisfaction
Effectiveness
Competition
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