Unit 2 延伸練習題

What is the term for a formal agreement between parties?

• Consumer

• Franchise

• Campaign

• Contract

Which term refers to a large outdoor advertising structure?

• Session

• Boardroom

• Billboard

• Recovery

What does the term 'collaborate' mean?

• To compete

• To cooperate

• To negotiate

• To expand

What is the meaning of 'downsize'?

• To increase

• To recover

• To reduce

• To expand

Which word describes a marketing strategy that targets consumers directly?

• Direct marketing

• Retail

• Merchandise

• Promotion

What is a 'franchise'?

• A consumer product

• A marketing strategy

• A business model

• A type of advertisement

What does 'efficiency' refer to?

• Profitability

• Consumer satisfaction

• Effectiveness

• Competition

What is the term for a promotional event to introduce a new product?

• Launch

• Recovery

• Campaign

• Session

Which term refers to the act of demonstrating a product?

• Demonstrate

• Release

• Negotiate

• Submit

What does 'risk' mean in a business context?

• Opportunity

• Market

• Threat

• Profit