Product Launch Strategy Discussion

The meeting focuses on deciding the launch date for goggles, with team members expressing different opinions. Katarina suggests an early launch in February or March to capitalize on a market gap, while Kenneth prefers May or June due to holiday buying trends. Nadia supports February, emphasizing promotion in swimming pools and opticians. The team agrees on an earlier launch date. The discussion then shifts to marketing strategies, with Julia recommending targeting specialist sports stores as the primary sales outlets.

What is the main aim of the meeting?

• To finalize the team members

• To discuss the design of the goggles

• To decide the date of the launch

• To decide the price of the goggles

What are the two potential launch periods discussed?

• Early next year and summer

• Spring and autumn

• Winter and spring

• Summer and autumn

Why does Katarina favor an early launch?

• Because the summer is too late

• Because there is a gap in the market

• Because the price will be lower

• Because the goggles are not ready yet

What is Kenneth's suggestion for the launch date?

• April or May

• July or August

• May or June

• February or March

What is Nadia's opinion on the best time to launch?

• February

• May or June

• July

• August

What does Nadia suggest about the price of the goggles?

• It should be low

• It should be at least £50

• It should be discounted

• It should be negotiable

What does Karina remind the group to focus on?

• The marketing strategy

• The promotion plan

• The launch date

• The pricing strategy

Which type of stores does Julia suggest targeting first?

• Specialist stores

• Online stores

• General retail stores

• Supermarkets

What does Julia mean by 'specialist stores'?

• Stores that offer discounts

• Stores that sell only sports equipment

• Stores that sell a variety of products

• Stores that are located in malls