Pepsi Commercial Analysis and Reactions

The video transcript discusses Pepsi's 2019 Super Bowl commercial, which aims to position Pepsi as more than just an alternative to Coca-Cola. The ad uses humor, celebrity endorsements, and a positive reframing of the word 'okay' to engage viewers and persuade them that Pepsi is a desirable choice. The commercial features Steve Carell and other celebrities to leverage their influence and appeal to diverse audiences. By changing the connotation of 'okay' and employing ethos, Pepsi seeks to enhance its brand image and convince customers of its superiority.

What is the main purpose of the Pepsi commercial aired during the 2019 Super Bowl?

• To highlight Pepsi's environmental initiatives

• To introduce a new Pepsi flavor

• To promote Pepsi as more than just a substitute for Coca-Cola

• To announce a partnership with a sports team

Why does the waiter ask if Pepsi is okay when the customer asks for Coke?

• Because the customer looks like a Pepsi fan

• Because the waiter prefers Pepsi

• Because Pepsi is often seen as an underdog to Coca-Cola

• Because the restaurant only serves Pepsi

What is the significance of the word 'okay' in the commercial?

• It is used to describe the taste of Pepsi

• It is a new slogan for Pepsi

• It is used to imply that Pepsi is just acceptable

• It means the same as 'great'

How does Steve Carell react to the interaction about Pepsi being 'okay'?

• He ignores the conversation

• He is appalled and questions if life's greatest things are just 'okay'

• He agrees with the waiter

• He orders a Coke instead

Why is Steve Carell's involvement in the commercial significant?

• He owns shares in Pepsi

• He wrote the commercial

• He is a known Pepsi enthusiast

• He is a famous actor, making the audience more persuaded

How does Pepsi utilize ethos in the commercial?

• By comparing Pepsi to other sodas

• By highlighting Pepsi's nutritional benefits

• By showing the production process of Pepsi

• By including three celebrities with different fan bases

What change does Pepsi make to the meaning of the word 'okay'?

• They make it mean 'expensive'

• They make it mean 'great'

• They make it mean 'acceptable'

• They make it mean 'bad'

What is the reaction of the girl who originally ordered Coke by the end of the commercial?

• She leaves the restaurant

• She still wants a Coke

• She orders a different drink

• She is convinced and wants a Pepsi

What strategies did Pepsi use to make their product more desirable?

• Including celebrities, playing popular music, and changing the definition of 'okay'

• Highlighting environmental initiatives, showing production process, and offering free samples

• Partnering with sports teams, showing customer testimonials, and offering a money-back guarantee

• Offering discounts, showing nutritional benefits, and comparing to other sodas

What is the overall message Pepsi wants to convey through the commercial?

• Pepsi is a new product in the market

• Pepsi is just an acceptable substitute for Coca-Cola

• Pepsi is the best option and more than just 'okay'

• Pepsi is only for a specific audience