Proactive vs Reactive Change Management

John Mitchell discusses proactive and reactive approaches to managing change in businesses. Proactive change involves anticipating changes and taking pre-emptive actions, exemplified by Microsoft's investment in AI. Reactive change occurs in response to unforeseen pressures, such as the COVID-19 pandemic, with Domino's Pizza adapting to economic challenges. The video emphasizes the importance of managing both proactive and reactive changes to maintain competitiveness.

What are the two approaches to managing change within a business?

• Proactive and Reactive

• Strategic and Tactical

• Internal and External

• Short-term and Long-term

Which approach involves anticipating changes and taking pre-emptive actions?

• Tactical

• Strategic

• Reactive

• Proactive

What is a key benefit of a proactive approach?

• Reducing costs

• Staying ahead of competitors

• Mitigating unforeseen events

• Reacting to competitors

Which company invested in OpenAI as a proactive change?

• Microsoft

• Google

• Amazon

• Apple

What is an example of a reactive change?

• Implementing changes due to a crisis

• Strategic planning

• Conducting market research

• Encouraging innovation

Why might businesses need to implement reactive changes?

• To exploit new opportunities

• To maintain long-term control

• To respond to unforeseen pressures

• To anticipate future trends

What was Domino's Pizza's reactive change to inflationary pressures?

• Closing underperforming stores

• Encouraging innovation

• Conducting market research

• Investing in AI

What is more desirable for a business, proactive or reactive change?

• Reactive

• Proactive

• Both equally

• Neither

Why is it important for managers to handle both proactive and reactive changes?

• To avoid competition

• To manage unforeseen pressures

• To foresee all future impacts

• To reduce costs

What is the main focus of the conclusion in the video?

• Future trends in change management

• Detailed strategies for proactive change

• Examples of reactive change

• Recap of proactive and reactive change