Advertising Techniques and Strategies

What is the primary goal of advertising?

• To entertain the audience

• To inform about new products

• To get you to buy a product

• To provide educational content

How many advertisements does an average person see in a day?

• 1,000

• 2,500

• 3,500

• 5,000

Who did the video turn to for insights on advertising techniques?

• A consumer behavior analyst

• An advertising executive

• A social media influencer

• A marketing professor

What is the main message of the Dove Real Beauty Sketches ad?

• Women are more beautiful than they think

• Beauty products are essential

• Sketching is an art form

• Advertising is manipulative

What technique does the Dove ad use to convey its message?

• Celebrity endorsements

• Humor

• A police artist sketching women

• Animated characters

What is a key strategy in advertising according to the video?

• Using loud music

• Offering discounts

• Using bright colors

• Speaking to people on a level of identity and emotion

Why do advertisements often feature celebrities?

• To make the ad longer

• To provide detailed product information

• To show that celebrities use the product

• To confuse the audience

What feeling do advertisers often create to make people buy products?

• Boredom

• Anger

• Happiness

• Fear of missing out

How do advertisers make us feel according to the video?

• Needy, ugly, and uncool

• Confident and happy

• Relaxed and calm

• Informed and educated

What is a common tactic used by advertisers to make us feel like we need their product?

• Providing scientific data

• Showing the product's manufacturing process

• Creating a sense of deficiency

• Offering free samples