MK-012 Test Review

Which of the following are characteristics of a sporting event:

• Inexpensive and regional

• Intangible and perishable

• Unlimited and costly

• Unchanging and scarce

Who must be present for a sporting event to take place?

• Amateurs

• Professionals

• Athletes

• Spectators

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• Licensed Merchandise

• Team uniforms

• Novelty items

• Athletic Equipment

Participating in an exercise class at the local health club is an example of

• taking lessons.

• Improving Skills

• Training and Fitness

• weightlifting.

When you read a news article about a star athlete, you are using the product of

• advertising media.

• promotional records.

• marketing data.

• sports information.

What do the unorganized participants in sports have that the organized participants do not have?

• Freedom from rules

• Regulated teams

• Specific times to participate

• Professional status

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• sanctioning bodies.

• trade associations.

• professional societies.

• labor unions.

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• not publicly advertised.

• played only for enjoyment.

• their occupation.

• free of charge.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Coaches

• Trainers

• Team Owners

• Spectators

The businesses that make sporting events available to those who cannot attend  in person are

• team owners.

• corporate consumers.

• radio announcers.

• stadium managers.

Answer explanation

Corporate consumers. Corporate consumers are the businesses that have a financial interest in the sport. They include the businesses that purchase the right to broadcast the event for those who cannot attend in person. These businesses often spend millions of dollars for the right to air popular sports because they attract a large audience. Radio announcers broadcast play-by-plays of sporting events. Team owners and stadium managers do not make sporting events available to remote viewers.

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