Group 4 Quizizz

Which factor is NOT typically analyzed when assessing ad effectiveness?

• Target audience demographics

• Advertising budget

• Employee satisfaction

• Brand recall

How can consumer feedback impact advertising analysis?

• It has no effect

• It can guide future campaign strategies

• It only impacts sales figures

• It is only relevant for large companies

Why is cultural context important in advertising?

• It determines the color scheme

• It influences consumer perceptions and responses

• It has no significance

• It dictates the price of products

What is AIDA stand for?

• Attention

  Interest

  Desire

  Apple

• Attach

  Interest

  Desire

  Action

• Action

  Interest

  Desire

  Attention

• Attention

  Interest

  Desire

  Action

Which is the key question of the Desire Stage of the AIDA model?

• How will we make potential customers aware of our products or services?

• How will we call prospects to action?

• How will we make prospects see our product or service as desirable?

• How will we make potential customers interested?

Which is NOT a disadvantage of the AIDA model?

• • It is difficult to understand and use

• Not suited to impulse buyers or very short sales cycles

• It takes no account of what should happen after a sale

• The model only considers first-time purchases

At which stage in the AIDA model should a company use call-to-action buttons like “Buy Now” or “Sign Up”?

• Attention

• Interest

• Desire

• Action

The "Action" stage of AIDA involves creating awareness about the product or service.

• True

• False

What is the main objective of social media advertising?

• Increase brand awareness

• Generate immediate revenue

• Increase follower count

• All of the above

What does PPC stand for?

• Pay-Per-Conversion

• Pay-Per-Click

• Pay-Per-Commission

• Pay-Per-Campaign