Market Research Quiz

What is the primary goal of market research?

• Create social media ads

• Understand market needs and trends

• Design websites

• Write blog posts

Market research helps businesses by:

• Ignoring competitors

• Identifying customer preferences

• Increasing product prices

• Decreasing website traffic

Which of the following is NOT a method of market research?

• Surveys

• Competitor analysis

• PPC advertising

• Focus groups

A key component of market research is:

• SEO

• Keyword research

• Customer feedback

• Web design

What type of market research involves collecting new, firsthand data?

• Secondary research

• Primary research

• Content marketing

• Retargeting

What is the main purpose of keyword research?

• To increase social media followers

• To find search terms relevant to a business

• To analyze competitors’ websites

• To design logos

Keyword analysis helps by:

• Reducing website traffic

• Improving search engine rankings

• Slowing down page load times

• Decreasing ad costs

What tool is commonly used for keyword research?

• Google Analytics

• Adobe Photoshop

• Mailchimp

• Canva

Which metric is important in keyword analysis?

• Bounce rate

• Keyword search volume

• Time spent on site

• Video views

Keyword research helps businesses understand:

• Website design trends

• What people are searching for online

• Social media engagement

• How to write code