Digitalisation in Sales and Marketing

What influences the sales of services and products?

• Marketing

• Production

• Distribution

• Research & Development

Why are sales important to a business?

• They increase inventory

• They generate revenue

• They reduce costs

• They improve employee satisfaction

What are customer touchpoints?

• Locations where products are sold

• Any contact between a business and a customer

• Points where customers make payments

• Areas where customer feedback is collected

How does social media contribute to business growth?

• By increasing sales and improving brand loyalty

• By reducing product quality

• By decreasing customer satisfaction

• By increasing employee turnover

What does deep learning allow AI to do?

• Ignore data

• Process data and make decisions

• Perform repetitive tasks

• Require constant updates

What is one advantage of smaller businesses competing with larger businesses online?

• Higher rent costs

• Quick website setup

• Limited customer reach

• Increased utility expenses

What is a disadvantage of online selling?

• No competition

• High physical store costs

• Competition

• Limited product range

What is one benefit of making customers feel more valued and appreciated?

• Increased product returns

• Higher advertising costs

• Customers become loyal

• Decreased customer feedback

What is a key aspect of customer tracking and management?

• Ignoring customer feedback

• Personalization

• Increasing product prices

• Reducing customer service

What is one of the easiest advantages of digitalisation?

• Increased profit

• Streamlined data processes

• Greater employee satisfaction

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