Unit 8: Responding to a Commission

What does the term "Ethos" refer to in media production?

• a) The company's mission statement/motivation.
• b) The characteristics of a population with respect to age, race, and gender.
• c) The end result of development, e.g., video, website, article.
• d) The beliefs or character of a group

In media production, "Reputation" typically refers to:

• a) The single most important idea the client hopes to convey.
• b) Regional demographics.
• c) How do the public perceive an organization.
• d) A brief explanation of a product with the aim to sell the idea.

What is a "Product" in media production?

• a) The means of delivering a specific piece of media content.
• b) An overview of what the brief requires you to do, your primary secondary research, and initial ideas.
• c) Research on how the product is made.
• d) The end result of development, e.g., video, website, article.

What does the term "Core message" represent in media production?

• a) A brief explanation of a product with the aim to sell the idea.
• b) The portion of the whole audience that the speaker most wants to persuade.
• c) The single most important idea the client hopes to convey.
• d) How data is presented, e.g., tally charts, pie charts.

In media production, what is meant by "Platform"?

• a) The beliefs and opinions held about the client.
• b) The means of delivering a specific piece of media content, e.g., TV, social media.
• c) A resource that outlines the advertising objectives, target audience, budget, and other criteria.
• d) An demonstration of what you are going to produce, usually a storyboard.

What does a "Pitch" entail in media production?

• a) Informal research methods, including observation, interviews, focus groups.
• b) A detailed description of how you are going to make your intended media product.
• c) When a larger company outsources to a smaller independent company.
• d) A brief explanation of a product with the aim to sell the idea.

What do "Demographics" refer to in media production?

• a) Research that provides data that can be expressed with numbers.
• b) The characteristics of a population with respect to age, race, and gender.
• c) The beliefs or character of a group.
• d) How data is presented, e.g., tally charts, pie charts.

"Target Audience" in media production represents:

• a) A person using the services of a professional person or organization.
• b) An overview of what the brief requires you to do, your primary secondary research.
• c) The portion of the whole audience that the speaker most wants to persuade.
• d) The single most important idea the client hopes to convey.

What does "Quantitative Research" involve in media production?

• a) Research based on pre-existing data, e.g., news articles, other media products.
• b) Research method for personalities.
• c) Research that provides data that can be expressed with numbers.
• d) The means of delivering a specific piece of media content.

In media production, "Qualitative Research" typically involves:

• a) A detailed explanation that goes with your treatment to explain your creative decisions.
• b) Informal research methods, including observation, interviews, focus groups.
• c) How data is presented, e.g., tally charts, pie charts.
• d) Research on how the product is made.