Exercises

What is a key characteristic of traditional media?

• Requires a large advertising budget
• Has instant feedback
• Provides two-way communication
• Is primarily digital

One advantage of social media over traditional media is:

• Higher coverage in remote areas
• Better flexibility in production
• Instant feedback and rapid word-of-mouth
• Long-lasting message retention

Which of the following is a con of social media?

• Enhances face-to-face communication
• Spreads misinformation rapidly
• Decreases productivity
• Both B and C

According to the slides, traditional media:

• Has higher community engagement
• Often forces advertisements on viewers
• Is more affordable than new media
• Provides real-time data analytics

Which of the following best describes the Systems Theory in PR?

• It focuses on conflict resolution between organizations.
• It suggests PR should only consider external feedback.
• It emphasizes the interdependence between an organization and its environment.
• It encourages organizations to focus only on internal operations.

Which theory helps predict when groups will become active or remain apathetic?

• Action Assembly Theory
• Social Exchange Theory
• Systems Theory
• Situational Theory

What is the primary purpose of using theories in PR?

• To establish rigid rules for communication.
• To help practitioners explain and predict human behavior and communication.
• To focus only on historical data for decision-making.
• To avoid conflicts within organizations.

In Situational Theory, what is "constraint recognition"?

• When people recognize that an issue has no impact on them.
• When people feel that they are unable to do anything about an issue.
• When people are deeply involved in resolving an issue.
• When people acknowledge the importance of an issue.

Which cognitive theory explains how people filter information through personal values?

• Diffusion Theory
• Social Learning Theory
• Action Assembly Theory
• Elaborated Likelihood Model

What is the primary function of a press release in PR?

• To advertise products
• To establish internal communication guidelines
• To provide official information to the media and public
• To manage social media accounts