Unit 6: Media Campaigns [MCQ]

What is the purpose of media campaigns?

• To entertain target audiences
• To sell products to target audiences
• To inform, raise awareness, and change behaviors of target audiences
• To criticize and challenge target audiences

How are media campaigns defined?

• By using single media platforms only
• By strategically planning multi-faceted messages
• By creating advertisements for TV and radio only
• By using social media platforms exclusively

How is the effectiveness of media campaigns measured?

• By conducting surveys among the general public
• By observing changes in behavior or the environment
• By analyzing sales data of the advertised products
• By interviewing celebrities endorsing the campaign

Which of the following is NOT a communication channel for a media campaign?

• Internet
• Print
• Billboards
• Telepathy

What are some examples of communication tools used in media campaigns?

• Apps and editorials
• TV shows and media events
• Flyers and brochures
• All of the above

How are products in a media campaign linked across multiple platforms?

• By using different slogans on each platform
• By repeating the same message across platforms
• By creating unique content for each platform
• By targeting different audiences on each platform

What is the importance of cohesion in a media campaign?

• It helps to maintain the campaign's house style and branding
• It ensures that the campaign reaches a wide audience
• It guarantees a high level of engagement on social media
• It avoids clashes of events during the campaign

What is formative research in the context of media campaigns?

• Research conducted during the campaign to gather feedback
• Research conducted to establish the campaign's purpose
• Research conducted to understand the target audience's needs
• Research conducted to evaluate the effectiveness of the campaign

What is the role of media strategy in a campaign?

• To select the most popular media platforms for the campaign
• To establish the campaign's timeline and frequency of broadcasts
• To create catchy slogans and visual designs for the campaign
• To analyze the campaign's data and evaluate its success

What is the purpose of preparing campaign materials?

• To create content that appeals to the target audience
• To test the suitability of different platforms for the campaign
• To establish the campaign's house style and branding
• To gather feedback from focus groups and interviews