Marketing

What is the main purpose of a business, according to the previous lecture?

• To generate profit

• To satisfy customer needs

• To dominate the market

• To create innovative products

"Wants are culturally embedded, while needs are general and universal."

• False

• Maybe

• Who cares?

• True

Which of the following is an example of an advertisement targeting physiological needs?

• A home security system ad

• An ad for a luxury car

• A pizza commercial

• A dating app commercial

Match the following need to the appropriate product category:

Esteem need

• Luxury watch

• Home insurance

• Social media platform

• Sports drink

Match the following need to the appropriate product category:

Safety need

• Social media platform

• Luxury watch

• Home insurance

• Sports drink

What is the "4P" model in marketing?

• Product, Promotion, People, Place

• Price, Product, Place, Promotion

• Promotion, Positioning, Price, Product

• People, Process, Price, Product

"Maslow’s Hierarchy of Needs suggests that self-actualization is the most basic human need."

• Obviously yes

• Who cares

• False

• Not sure...