Driving Conversion

What is SG conversion target this year?

• +1.5% points vs LY

• +2% points vs LY

• • +2.5% points vs LY

How do you count conversion rate?

• Transaction / Footfall X 100

• Footfall / Transaction X 100

• Transaction X Footfall

If you have 9 customers and Amelia (TBS Asia Director) walk into your store, 4 customers bought, what is the conversion rate?

• 40%

• 44%

• 48%

What leads to NO conversion rate? (Multiple answers)

• Poor customer service

• Stereotyping customer

• Negative body language

What are the 3 easy steps to drive conversion rate?

• Offer Options,

  Engage, Demo

• Offer Options,

  Engage, Give Sample

• Say Sorry,

  Engage, Demo

How would you respond if customer ask you if there is any storewide promotion?

• We don’t have a storewide promotion BUT (offer options)

• Our storewide promotion have ended already

• Sorry, no current storewide promotions available

What is an effective conversation starter to introduce most-loved?

• Let me show you (product)

• Do you want to see (product)

• Do you know anything about (product)

When product is OOS, what is the first step to do?

• Offer Options

• Sorry, I don't know when it will arrive

• Ask to go to another store