Effective Merchandising Techniques

The video tutorial covers various merchandising techniques to enhance customer experience and boost sales. It explains belt eye level, vertical, and horizontal merchandising, and provides guidance on setting up and maintaining displays. Techniques like sample merchandising and the picture frame method are discussed to optimize product arrangement. The importance of regular restocking and facing is emphasized to keep displays appealing and organized.

What is the primary benefit of presenting merchandise effectively?

• It allows for more storage space.

• It improves customer shopping experience and increases sales.

• It decreases the cost of goods sold.

• It reduces the need for staff.

Where should high-profit items be placed for maximum visibility?

• In the back of the store.

• On the top shelves.

• Between the belt and eye level.

• Near the entrance.

What is the main advantage of vertical merchandising?

• It reduces the need for restocking.

• It allows customers to see all sizes and styles by looking up and down.

• It saves space on the shelves.

• It makes the store look more colorful.

What should be done first when setting up a display?

• Place all items on the shelves.

• Clean the fixture and check product appearance.

• Set up price tags.

• Arrange items by color.

What is the purpose of the sample merchandising technique?

• To test the durability of products.

• To see if the display looks good before setting it up completely.

• To increase the number of items on display.

• To reduce the time spent on restocking.

What is the picture frame method used for?

• To reduce the number of items on display.

• To display only high-profit items.

• To hang pictures in the store.

• To create a visual boundary for related items.

Why is it important to align price tags on the left side of the merchandise?

• It reduces the need for staff assistance.

• It is a legal requirement.

• It helps customers find prices easily.

• It makes the store look more organized.

What is the purpose of fronting in merchandising?

• To increase the price of items.

• To create more space for new products.

• To pull all merchandise to the front for a neat appearance.

• To reduce the number of items on display.

What should be done if an empty package is found?

• Ignore it.

• Place it back on the shelf.

• Report it to the manager as it could indicate shoplifting.

• Refill it with new products.

What is the most important aspect of maintaining a display?

• Keeping it away from customer reach.

• Using only high-end products.

• Ensuring it is regularly stocked and organized.

• Changing the display every day.