
ADV30002 - Week 4
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12 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is brand personality?
The visual representation of the brand
The functional features of a product
The human character attributes of a brand
The product packaging
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why is brand personality important?
It only affects the price of a product
It distinguishes the attributes of the brand and connects it with consumers
It determines the packaging of the product
It defines the product's technical specifications
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT one of the Big Five brand personality traits outlined by David Aaker?
Sincerity
Sophistication
Openness
Ruggedness
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the difference between brand personality and advertising tonality?
They are the same
Brand personality is cultivated, while advertising tonality is part of the messaging style
Advertising tonality is the core essence of the brand
Brand personality changes with each advertising campaign
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does the self-expression model of brand personality suggest?
People express their ideal selves through the brands they purchase and use
Brands are created to match consumer expectations
Brands are meant to reflect corporate values only
Consumers don't care about brand personality
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following brands is an example of using a self-expression model in its positioning?
Volvo
Apple MacBook
Wal-Mart
Harley Davidson
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does the relationship basis model of brand personality focus on?
The product's technical features
The connection between a brand and a consumer, similar to relationships between people
The price competition between brands
The design of product packaging
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