David and Goliath Amazon

What was one of the main attractions for customers at the Harry Potter night at Waterstones?

• A costume contest
• The chance to win a year's supply of books
• The opportunity to meet other fans
• A book signing by famous authors

During the Harry Potter night, what unique item did a young attendee bring to the event?

• A Gryffindor scarf
• An owl cage
• A book of spells
• A wand

What type of refreshments were served at the Harry Potter night event at Waterstones?

• Tea and biscuits
• Pumpkin juice and butterbeer
• Jelly beans and raspberry lemonade
• Chocolate frogs and cauldron cakes

What unique activity did attendees participate in during the Harry Potter night at Waterstones?

• They wrote their own stories
• They dressed up as characters from books
• They attended a trivia contest
• They created their own potions

How did Waterstones transform its store for events like Harry Potter night?

• By adding more shelves
• By reducing the number of books displayed
• By transforming the second floor into Diagon Alley
• By changing the store layout

What challenge do traditional bookstores like Waterstones face in the digital age?

• A lack of interest from customers
• The high cost of physical locations
• Competing with online retailers like Amazon
• The inability to host events

What was one of James Daunt's first tasks when he took over Waterstones?

• To cut costs
• To increase the number of stores
• To launch a new marketing campaign
• To hire more staff

What major change did Daunt implement regarding book selection at Waterstones?

• Each store was given the power to choose its own books and prices
• Centralized control over all book choices
• A ban on self-published books
• A focus on bestsellers only

What was a key factor in the increase of sales at Waterstones after Daunt's changes?

• Offering discounts on all books
• Focusing solely on online sales
• Stocking more books that appealed to local customers
• Reducing the number of events held

What did Daunt emphasize as important for improving customer experience at Waterstones?

• Expanding the online catalog
• Increasing store hours
• Training knowledgeable staff
• Reducing prices