SWOT Analysis

What does SWOT stand for in SWOT analysis?

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Opportunities, Tactics

• Strengths, Weaknesses, Options, Tactics

• Strategies, Wins, Opportunities, Threats

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DOK Level 1: Recall

Which of the following is a component of SWOT analysis?

• Strategies

• Tactics

• Opportunities

• Objectives

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DOK Level 1: Recall

In the SWOT analysis process, which component is considered an internal factor?

• Opportunities

• Threats

• Strengths

• Externalities

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DOK Level 1: Recall

Which of the following best describes the purpose of a SWOT analysis in business strategy?

• To identify and evaluate the external environment only

• To create a financial forecast for the company

• To assess both internal and external factors affecting the business

• To develop a marketing plan

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DOK Level 2: Skill/Concept

How can a company use its strengths in a SWOT analysis to improve its market position?

• By ignoring its weaknesses

• By leveraging strengths to capitalize on opportunities

• By focusing solely on external threats

• By reducing operational costs

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DOK Level 2: Skill/Concept

Which of the following is an example of a threat in a SWOT analysis for a retail business?

• High customer satisfaction

• Increasing competition

• Strong brand reputation

• Expanding product line

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DOK Level 1: Recall

What is a limitation of SWOT analysis?

• It provides a comprehensive solution to all business problems

• It can be subjective and based on assumptions

• It focuses only on financial aspects

• It is only applicable to large corporations

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DOK Level 2: Skill/Concept

Consider a company with a strong brand and a new competitor entering the market. How should the company strategically use its SWOT analysis?

• Focus on internal weaknesses

• Ignore the competitor

• Use its strong brand to counteract the threat of the new competitor

• Reduce marketing efforts

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DOK Level 3: Strategic Thinking

Which of the following scenarios is an example of an opportunity in a SWOT analysis for a tech company?

• A decline in market share

• A new government regulation

• An emerging market for tech products

• A high employee turnover rate

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DOK Level 1: Recall

How can a business address its weaknesses identified in a SWOT analysis?

• By ignoring them and focusing on strengths

• By developing strategies to improve or mitigate them

• By converting them into threats

• By reducing the workforce

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DOK Level 2: Skill/Concept