Effective Merchandising Techniques

The video tutorial explains how effective merchandising can enhance customer experience and increase store profits. It covers various techniques such as eye-level, vertical, and horizontal merchandising, and provides guidelines for setting up and maintaining displays. Key methods include grouping related items, using the picture frame method, and ensuring safety by placing heavier items on lower shelves. The video emphasizes the importance of regular maintenance, such as restocking and facing, to keep the store appealing and organized.

What is the primary benefit of presenting merchandise effectively?

• It allows for more products to be displayed.

• It decreases the cost of goods sold.

• It reduces the need for staff.

• It improves customer shopping experience and increases profits.

Where should high-profit items be placed according to Delta eye level merchandising?

• At the bottom of the shelf.

• In the middle of the aisle.

• Between the belt and eye level.

• Above eye level.

What is a key characteristic of vertical merchandising?

• Placing items randomly.

• Grouping related items in columns.

• Arranging items in a single row.

• Grouping items by price.

In horizontal merchandising, how should items with a large variety be displayed?

• Scattered across the display.

• In a circular pattern.

• In a single horizontal row.

• In a vertical column.

Why should heavier items be placed on lower shelves?

• To make them more visible.

• To increase sales.

• For safety reasons.

• To save space.

What is the first step in setting up a display?

• Placing price tags.

• Cleaning the fixture.

• Arranging items by color.

• Grouping items by brand.

What is the purpose of the picture frame method in merchandising?

• To create a circular display.

• To group unrelated items together.

• To form a rectangle with related items.

• To highlight discounted products.

What does the term 'facing' refer to in merchandising?

• Grouping items by color.

• Placing items at the back of the shelf.

• Arranging items by size.

• Turning products so their fronts face forward.

What should be done if an empty package is found on display?

• Place it at the back of the shelf.

• Report it to the manager.

• Refill it immediately.

• Ignore it.

What is a common technique to keep the store neat and appealing?

• Using only vertical merchandising.

• Fronting all merchandise.

• Placing items randomly.

• Grouping items by price.