Visual Communication Principles and Techniques

Amy Valia, CEO of Killer Infographics, introduces 'The Visual Minute', a series on visual communication. She explains the concept, differentiating it from standard design, and highlights its two main products: visual storytelling and information visualization. Visual communication uses graphics to convey meaning, often with minimal text. An example is the 'caution wet floor' sign, which communicates danger visually. Combining visuals with text enhances comprehension. Infographics and motion graphics are effective forms of visual communication, emphasizing visuals over text.

What is the primary focus of the 'Visual Minute' series introduced by Amy Valia?

• Text-based storytelling

• Visual communication

• Standard design techniques

• Audio communication

Which of the following is considered a product of visual communication?

• Audio storytelling

• Visual storytelling

• Textual analysis

• Digital marketing

What is the main goal of information visualization?

• To create audio content

• To provide a narrative

• To present information visually without conclusions

• To rely heavily on text

What is a key principle of visual communication?

• Text should be the primary focus

• Visuals should speak louder than words

• Audio should accompany visuals

• Text and visuals should be equally important

In the example of the 'caution wet floor' sign, what is demonstrated?

• The role of color in communication

• The need for audio warnings

• The effectiveness of a universal image

• The importance of detailed text

How much can comprehension increase when combining a universal image with short text?

• 50%

• 89%

• 70%

• 100%

What should be the afterthought in a piece of visual communication?

• Text

• Color

• Visuals

• Audio

What is a suggested method to test the quality of visual communication?

• Adding more text

• Using more colors

• Including background music

• Covering up the text to see if the visuals are understandable

What is the role of infographics in visual communication?

• To replace text entirely

• To focus on color schemes

• To combine iconography to tell a story

• To provide audio content

What should be the primary focus when creating any type of visual communication?

• Text

• Color

• Visuals

• Audio