Jim Keaney's Nike Experiment Insights

Jim Keaney's Nike Experiment Insights

Assessment

Interactive Video

Created by

Aiden Montgomery

Social Studies, Business

9th - 12th Grade

Hard

The video explores the living conditions of Nike factory workers in Tangerang, Indonesia, through the experience of Jim Keaney, who lived on their wages for a month. It contrasts this with Nike's advancements in sports research and shoe development. Keaney challenges Nike executives to experience the workers' conditions firsthand.

Read more

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the daily wage that the narrator lived on to understand the life of Nike factory workers?

$2.50

$1.25

$5.00

$10.00

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main focuses of Nike's sports research labs?

Designing fashionable sportswear

Analyzing running styles and foot dynamics

Creating eco-friendly materials

Developing new marketing strategies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are labor activists accusing Nike of in Indonesia?

Providing high wages and benefits

Supporting local businesses

Encouraging low wages and poor conditions

Promoting healthy lifestyles

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much weight did Jim Keaney lose during his month living in a Jakarta slum?

10 pounds

20 pounds

25 pounds

15 pounds

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where did Jim Keaney live during his experiment to understand Nike workers' conditions?

In a suburban house

In a Nike factory

In a Jakarta slum

In a luxury hotel

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Jim Keaney's profession before his experiment in Indonesia?

A factory worker

A soccer player

A journalist

A Nike executive

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of Jim Keaney's experiment in Indonesia?

To explore Indonesian culture

To develop new sports technology

To understand the life of factory workers

To promote Nike products

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Jim Keaney propose to a Nike executive?

To live with him on factory workers' wages

To increase workers' wages

To improve factory conditions

To invest in local communities

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Jim Keaney offer to the Nike executive as a gesture?

A book about labor rights

A pair of Nike shoes

A free ticket to Indonesia

A signed soccer ball

10.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main theme of the video transcript?

The life of Nike factory workers

The future of sports technology

The history of Nike

The benefits of Nike products

Explore all questions with a free account

or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?