Dog Adoption Marketing Campaign Insights

Dog Adoption Marketing Campaign Insights

Assessment

Interactive Video

Fun, Life Skills

5th - 8th Grade

Hard

Created by

Amelia Wright

FREE Resource

The video follows a campaign to get all dogs in a shelter adopted. It starts with an introduction to the dogs and a marketing campaign involving billboards and flyers. The campaign quickly leads to successful adoptions, with adopters receiving rewards like free dog food and gift cards. The team conducts a photo shoot to further promote the dogs. As more dogs find homes, the video concludes with a call to support Furkids, a no-kill shelter, encouraging donations to help more dogs.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary goal of the marketing campaign introduced at the beginning of the video?

To raise funds for the shelter

To train the dogs

To build a new shelter

To get all the dogs adopted

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which dog was the first to be adopted, and what reward did the adopter receive?

Foxtrot, with a year's supply of dog food

Iris, with 10 years' worth of dog food

Winston, with a $5,000 gift card

Kelly, with a free adoption fee

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the unexpected reward given to Gia's adopter?

$1,000 cash

A new dog house

A year's supply of dog food

$5,000 cash

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What additional marketing strategy was implemented to increase adoptions?

50 more billboards

A social media campaign

A newspaper ad

A TV commercial

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which dog was adopted by a team member, and what was the dog's new name?

Pinky, renamed Pinky

Foxtrot, renamed Max

Winston, renamed Buddy

Pinky, renamed Swaggy

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