SWOT Analysis and Apple's Strategy

The video introduces SWOT analysis, a strategic tool for assessing strengths, weaknesses, opportunities, and threats in business. It explains the origins of SWOT, its components, and provides tips for conducting effective analyses. The video applies the SWOT framework to analyze Apple's competitive position, highlighting its strengths, weaknesses, opportunities, and threats. The conclusion emphasizes the importance of SWOT in strategic planning and decision-making.

Who developed the SWOT analysis method in the 1960s?

• Henry Mintzberg

• Michael Porter

• Albert Humphrey

• Peter Drucker

Which of the following is NOT a component of SWOT analysis?

• Strengths

• Threats

• Tactics

• Opportunities

What is a key question to ask when identifying strengths in a SWOT analysis?

• What external factors could harm us?

• What trends might affect our industry?

• What unique resources do we have access to?

• What are our competitors' weaknesses?

Why is it beneficial to use a template for SWOT analysis?

• It ensures a longer list of elements.

• It helps visualize and compare each element easily.

• It guarantees more accurate results.

• It reduces the time needed for analysis.

What is a recommended practice when conducting a SWOT analysis?

• Ignore setting clear goals.

• Regularly analyze competitors.

• Avoid brainstorming sessions.

• Focus only on internal factors.

Which product contributed 52% to Apple's overall revenue in 2021?

• Apple Watch

• iPhone

• MacBook

• iPad

What is one of Apple's weaknesses according to the SWOT analysis?

• Expansive distribution network

• High product prices

• Strong brand loyalty

• Innovative technology

What opportunity does Apple have in the smart technology sector?

• Increasing advertisement spending

• Developing self-driving software

• Reducing product prices

• Limiting product range

What external threat is Apple facing due to its reliance on China?

• Lawsuits

• Increased competition

• Coronavirus outbreak

• Counterfeit products

How can individuals use SWOT analysis for personal development?

• By identifying market trends

• By analyzing competitors

• By engaging in introspection

• By setting business goals