Meta Digital Marketing Practice Test

What is the primary purpose of Facebook Ads?

• To provide a platform for sharing photos only.

• To facilitate private messaging between friends.

• To help businesses reach their target audience and drive engagement or conversions.

• To create personal profiles for users.

How can businesses use Instagram Stories effectively?

• Post only promotional content without engagement.

• Create engaging content and use interactive features.

• Avoid using any interactive features in Stories.

• Use Instagram Stories solely for product announcements.

What feature allows users to send messages on WhatsApp?

• File sharing option

• Status update feature

• Messaging feature

• Video calling feature

What is the maximum length of a video on Instagram Reels?

• 60 seconds

• 30 seconds

• 120 seconds

• 90 seconds

How can Facebook Insights help in marketing strategies?

• Facebook Insights helps marketers refine strategies by providing data on audience engagement and content performance.

• Facebook Insights provides real-time customer support.

• Facebook Insights only tracks ad spending.

• Facebook Insights is used for creating new accounts.

What type of content performs best on Instagram?

• Text-heavy posts

• High-quality images and engaging videos.

• Unedited raw footage

• Low-resolution selfies

What is the significance of WhatsApp Business accounts?

• They are used for personal messaging only.

• WhatsApp Business accounts are significant for enhancing customer communication and support for businesses.

• WhatsApp Business accounts are free of charge for all users.

• They limit the number of messages a business can send.

How can you target specific audiences on Facebook?

• Use Facebook Ads Manager to create custom audiences based on demographics, interests, behaviors, and location.

• Use random selection of users for ad campaigns.

• Only target users who have liked your page.

• Post organic content without targeting any audience.

What is the role of hashtags on Instagram?

• Hashtags only serve as decorative elements in posts.

• Hashtags limit the visibility of content on Instagram.

• Hashtags are used to create private accounts on Instagram.

• Hashtags categorize content and enhance discoverability on Instagram.

What are the benefits of using Facebook Groups for marketing?

• Benefits of using Facebook Groups for marketing include direct engagement with the audience, community building, increased brand visibility, and valuable customer insights.

• Increased advertising costs

• Limited reach to only local audiences

• Less interaction with customers