Which of the following is a primary characteristic of qualitative research?

• It relies heavily on numerical data and statistical analysis.

• It seeks to understand social phenomena from the participants' perspectives.
  

• It is designed to test hypotheses in a controlled environment.

• It uses large sample sizes to ensure generalizability of findings.

What is the primary goal of qualitative research?

• To quantify data
  

• To explore and understand human experiences

• To establish cause-and-effect relationships

• o establish cause-and-effect relationships

Which of the following methods is commonly used in qualitative research?

• Surveys

• Experiments

• Interviews

• Statistical analysis

Which sampling method is often used in qualitative research?

• Random sampling

• Convenience sampling

• Stratified sampling

• Systematic sampling

Which of the following is NOT typically a characteristic of qualitative research?

• Subjectivity

• Flexibility

• Generalizability

• Contextual understanding

An example of a qualitative research question

• How many people prefer product A over product B?
  

• What factors influence consumer choice between products?

• What is the average age of consumers?

• How often do people purchase online?

What image or concepts comes to your mind when you think of "qualitative research"? Describe your thoughts and illustrate them with a diagram.

Imagine you’re interviewing a fictional character. Who would it be, and what questions would you ask them(any 3)?

Jumbled word- ITVEREWIN

JUMBLED WORD- AEMCNOIMUTC