L5 Audience Segmentation

What is one of the elements circled on the book cover in the image?

• Table of contents

• Main image on front

• Index

• Glossary

What is the unique selling point (USP) of YePizza?

• Their wide range of desserts

• Their wood fired pizzas

• Their pasta dishes

• Their location

What is one of the brand values of YePizza?

• Innovation

• Sustainability

• Tradition

• Speed

What must be produced for YePizza as part of their visual identity?

• A website

• A menu

• A mood board and logo

• A commercial

Who was the audience of the advert?

• Teenagers

• Children

• Adults

• Seniors

Who was the client of the advert?

• A toy company

• A clothing brand

• A tech company

• A food brand

What was the purpose of the advert?

• To entertain

• To inform

• To persuade

• To educate

What is a target audience?

• A group of people who create products

• The particular types of people that a product is aimed at

• The employees of a company

• The competitors in the market

Why do companies use research in relation to their target audience?

• To increase production costs

• To find out what kind of people will be most interested in their product

• To hire more employees

• To reduce advertising

What is audience segmentation?

• Dividing a product into parts

• Creating a new product line

• Segmenting the audience by categories

• Increasing the price of a product