Bussiness finance

1. This Marketing theory categorizes human needs into 5 tiers where one is required to achieve success in one level before moving on the next.

• Analysis Paralysis theory

• Elaboration likelihood model

• Maslows hierarchy of needs

• Reciprocity theory

In using this marketing theory, the marketer must strike balance to make the customer remember their brand but at the same time avoid annoying the customers.

• Consistency theory

• Elaboration likelihood model

• Maslows hierarchy of needs

• Mere exposure effect

It is considered to be one of the oldest marketing practice

• Broadcast marketing

• Print marketing

• Referral marketing

• Social media marketing

These are statements of what results the company wants to achieve with it's marketing

• Marketing concepts

• Marketing goals

• Marketing objectives

• Marketing purpose

This refers to the customers urge to purchase goods and services and willingness to pay a price for that specific good or service.

• Demand

• Desire

• Needs

• Wants

This needs refers to what the customer expects implicit with the good or service.

• Real needs

• Secret needs

• Unexpected needs

• Unstated needs

This refers to the sum total of all the buyers and sellers in the area or region under consideration

• Market

• Penetrated market

• Potential market

• Target market

This refers to the type of market SM corporation belongs to

• Monopoly

• Monopolistic competition

• Oligopoly

• Pure competition

The size of _______ for a product gives an estimate of the scope of possibility increasing sales in other markets.

• Available market

• Penetrated market

• Potential market

• Qualified available market

The forms microenvironment is also known as the __________

• Broad environment

• External environment

• Internal environment

• Task environment