Product Development Cycle

Consumer testing- To gain vital consumer feedback. One method of this is sensory testing

Consumer testing- To gain vital consumer feedback. One method of this is sensory testing

Product Specification- A document outlining the specifics of product can be made. This helps develop the product

How/Where/Who is being targeted- Helps manufacturers outline their target demographic. This helps maximise sales

1. Development of New Ideas (Menu Tasting Days, Chef Days)

2. Market Research- Supermarket checks, food trails to cafes, restaurants

Can it be made- Helps manufacturers to see if the product can be made successfully and is the same quality

First product look- Helps manufacturers have a first glimpse compared to the specification

Launch- Product gets launch into market alongside the marketing plan. Helps to maximise sales

Monitor consumer response- Helps to amend aspects of the products- Helps to maximise sales

What stage of product development follows the marketing plan

• Sensory Testing

• Prototype Creation

• Product Launch

• Concept Screening

Reorder the following product development stages

• Concept Screening

• Concept Generation

• First Production Run

• Prototype Creation

• Product Testing