Impact of Social Media on Fashion

Which social media platform is NOT mentioned as influencing fashion trends?

• LinkedIn

• Pinterest

• TikTok

• Instagram

What is a key characteristic of influencer marketing?

• Influencers avoid brand collaborations

• Influencers focus on traditional media

• Influencers can affect purchasing decisions

• Influencers have small followings

What culture has social media contributed to in the fashion industry?

• Minimalist fashion

• Vintage fashion

• See-now, buy-now

• Slow fashion

How has social media helped smaller fashion brands?

• By requiring large marketing budgets

• By focusing on traditional advertising

• By limiting their audience reach

• By providing visibility without large budgets

What has social media democratized in the fashion industry?

• The control of major fashion houses

• The production of fashion magazines

• The ability to influence fashion trends

• The exclusivity of fashion shows

What is emphasized more due to social media's influence on fashion?

• Standardization

• Uniformity

• Individuality

• Conformity

How has social media changed brand marketing?

• By enabling direct customer engagement

• By focusing on TV advertisements

• By avoiding customer interaction

• By relying solely on print media

What challenge do brands face due to the fast-paced nature of social media?

• Avoiding customer feedback

• Constantly creating new content

• Engaging less with customers

• Producing less content

What has the rise of e-commerce and social commerce emphasized?

• In-store shopping

• Convenience and accessibility

• Traditional shopping methods

• Physical store visits

What concern is associated with the impact of social media on fashion?

• Reduction in waste

• Increased sustainability

• Decreased consumption

• Ethics of fast fashion