Vocab Week 6

Front

Indirect competitor of McDonald's:

Back

Taco Bell

Front

Competitor of Dominos?

Back

Papa Johns Pizza

Front

Decision making process involving extensive research and planning

Back

Extensive Decision

Front

Purchase with no planning or research

Back

Impulse Purchase

Front

Decision making process requiring research and planning

Back

Limited Decision

Front

Purchase made quickly with little thought.

Back

Routine Decision

Front

Hierarchy of Needs

Back

Food Pyramid

Front

Introducing a new product to a small part of the target market, like a city, to assess sales.

Back

Test market

Front

Gathering and analyzing info for marketing decisions

Back

Market research

Front

Organized study where people answer the same questions.

Back

Survey