Bouba-Kiki Effect Quiz

What is the bouba-kiki effect?

• A method for teaching language to infants.

• A non-arbitrary mental association between speech sounds and visual shapes.

• A phenomenon where people randomly associate sounds with shapes.

• A theory that suggests all sounds are arbitrary.

Who first documented the bouba-kiki effect?

• American psychologist Wolfgang Köhler.

• Edward Hubbard.

• V. S. Ramachandran.

• Georgian psychologist Dimitri Uznadze.

In which year did Uznadze conduct his experiment on the bouba-kiki effect?

• 1924.

• 1930.

• 1945.

• 1920.

What shapes do participants typically associate with the words 'kiki' and 'bouba'?

• Kiki with rounded shapes and bouba with spiky shapes.

• Kiki with spiky shapes and bouba with rounded shapes.

• Both kiki and bouba with spiky shapes.

• Both kiki and bouba with rounded shapes.

Which group of individuals showed the bouba-kiki effect in studies?

• Only speakers of English.

• Only adults over 30 years old.

• Only individuals who are visually impaired.

• Infants as young as 4 months old.

What did the 2018 fMRI study on the bouba-kiki effect reveal?

• No brain activity related to the effect.

• Stronger prefrontal activation for mismatching stimuli.

• Only visual cortex activation was observed.

• Equal activation for matching and mismatching stimuli.

Which languages showed lower-than-50% matches for the bouba-kiki effect?

• Mandarin Chinese, Turkish, Romanian, and Albanian.

• Spanish, French, German, and Italian.

• Hindi, Bengali, Urdu, and Punjabi.

• Japanese, Korean, Russian, and Arabic.

What is one implication of the bouba-kiki effect for language evolution?

• Sounds have no relation to the shapes of objects.

• Language developed solely from written communication.

• All names are assigned randomly without any rules.

• Naming of objects is not completely arbitrary.

What type of shapes do 'bouba' words typically get associated with?

• Sharp shapes.

• Flat shapes.

• Rounded shapes.

• Irregular shapes.

What is the primary focus of sound symbolism as suggested by the bouba-kiki effect?

• The grammatical structure of languages.

• The complete randomness of sound associations.

• The historical development of language.

• The non-arbitrary mapping of sounds to objects and events.