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E-Commerce Review Quiz Chapter 2

Authored by John Mungcal

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University

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E-Commerce Review Quiz Chapter 2
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of a value proposition in an e-commerce business model?

To identify competitive advantages

To define the management team

To fulfill the needs of customers

To outline the company's market strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a major e-commerce revenue model?

Market analysis model

Subscription model

Advertising model

Transaction fee model

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the competitive environment in an e-commerce model refer to?

The management team

The company's internal structure

The revenue potential of the market

The direct and indirect competitors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which B2C business model processes online sales transactions?

Transaction broker

Content provider

E-tailer

Service provider

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a portal in the context of B2C e-commerce?

A type of online retailer

An online community for networking

A digital marketplace for direct inputs

A powerful search tool with integrated content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes an e-distributor?

A company that creates digital markets for buyers and sellers

A supplier that provides products directly to businesses

An online version of a traditional retailer

A community provider for information sharing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact has e-commerce had on industry structure?

Eliminated the need for a management team

Increased barriers to entry

Changed the basis of competition among rivals

Reduced the number of suppliers

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