Social Media Mix and Cyber Social Tools Quiz

What is the main goal of a social media campaign?

• To reinforce or assist with a business goal

• To increase personal followers

• To create random posts

• To avoid customer feedback

Which of the following is NOT an advantage of social media?

• Customer service

• Low cost

• Interactivity

• Time intensive

What does B2B stand for?

• Business to Brand

• Business to Buyer

• Business to Broker

• Business to Business

Which social media platform is known for professional networking?

• Facebook

• LinkedIn

• Instagram

• Twitter

What does SEO stand for?

• Social Engagement Online

• Search Engine Optimization

• Social Enterprise Organization

• Search Engine Operation

What is a disadvantage of using social media?

• Low cost

• User-generated content

• Improved customer service

• Increased market reach

What is the formula for calculating ROI?

• ROI = (Net Profit / Cost of Investment) x 100%

• ROI = (Total Sales / Total Costs) x 100%

• ROI = (Investment Gain / Total Revenue) x 100%

• ROI = (Net Loss / Cost of Investment) x 100%

Which of the following is a goal of cyber social campaigns?

• Building email marketing lists

• Limiting customer feedback

• Reducing website traffic

• Decreasing brand engagement

What is a common characteristic of B2C markets?

• Long-term relationships

• Emotional buying decisions

• Large quantities of merchandise

• Logical buying based on needs

Which tool is used for social media management?

• Buffer

• Photoshop

• WordPress

• Excel