
Market research & marketing mix
Passage
•
Business
•
11th Grade
•
Medium
Louise Lynch
Used 9+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of market research?
To gather information about consumer preferences
To increase the price of products
To reduce production costs
To eliminate competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is field research also known as?
Secondary research
Primary research
Desk research
Online research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a benefit of conducting market research?
Reducing the risk of business failure
Identifying consumer needs and wants
Increasing the lifespan of a product
Determining the best price to charge customers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of desk research?
Surveys
Focus groups
Business sales reports
Observation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of the marketing mix?
To increase production efficiency
To maximize profits by satisfying customer needs
To reduce advertising costs
To eliminate market competition
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage is NOT part of the product life cycle?
Introduction
Growth
Expansion
Decline
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of public relations in marketing?
To increase product prices
To portray a positive image of the business
To conduct market research
To design new products
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