Market research & marketing mix

What is the primary purpose of market research?

• To gather information about consumer preferences

• To increase the price of products

• To reduce production costs

• To eliminate competition

What is field research also known as?

• Secondary research

• Primary research

• Desk research

• Online research

Which of the following is NOT a benefit of conducting market research?

• Reducing the risk of business failure

• Identifying consumer needs and wants

• Increasing the lifespan of a product

• Determining the best price to charge customers

Which of the following is an example of desk research?

• Surveys

• Focus groups

• Business sales reports

• Observation

What is the main goal of the marketing mix?

• To increase production efficiency

• To maximize profits by satisfying customer needs

• To reduce advertising costs

• To eliminate market competition

Which stage is NOT part of the product life cycle?

• Introduction

• Growth

• Expansion

• Decline

What is the role of public relations in marketing?

• To increase product prices

• To portray a positive image of the business

• To conduct market research

• To design new products