
Market research & marketing mix
Passage
•
Business
•
11th Grade
•
Medium
Louise Lynch
Used 9+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of market research?
To gather information about consumer preferences
To increase the price of products
To reduce production costs
To eliminate competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is field research also known as?
Secondary research
Primary research
Desk research
Online research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a benefit of conducting market research?
Reducing the risk of business failure
Identifying consumer needs and wants
Increasing the lifespan of a product
Determining the best price to charge customers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of desk research?
Surveys
Focus groups
Business sales reports
Observation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of the marketing mix?
To increase production efficiency
To maximize profits by satisfying customer needs
To reduce advertising costs
To eliminate market competition
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage is NOT part of the product life cycle?
Introduction
Growth
Expansion
Decline
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of public relations in marketing?
To increase product prices
To portray a positive image of the business
To conduct market research
To design new products
Similar Resources on Wayground
8 questions
EGE. Grammar and Lexis. Task 30-36. The Girl from Uganda
Passage
•
11th Grade
4 questions
R038 Engineering Design Topic 3.1 - Exploded views
Passage
•
11th Grade
3 questions
Communication Systems in the Workplace
Passage
•
12th Grade
6 questions
Understanding Resource Mobilization
Passage
•
11th Grade
10 questions
Defensor del Cliente
Passage
•
12th Grade
8 questions
The School Trip
Passage
•
KG - University
6 questions
Home of the Ashfall (Prose)
Passage
•
11th Grade
6 questions
Part 2 - Listening
Passage
•
11th Grade
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
11 questions
NEASC Extended Advisory
Lesson
•
9th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
10 questions
Boomer ⚡ Zoomer - Holiday Movies
Quiz
•
KG - University
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
20 questions
Multiplying and Dividing Integers
Quiz
•
7th Grade