Swot, pestle, porters 5, boston, Primary/secondary research

What does the 'S' in SWOT analysis stand for?

• A) Strength

• B) Strategy

• C) Sales

• D) Stakeholders

Which of the following is an external factor in a SWOT analysis?

• A) Weakness

• B) Opportunity

• C) Strength

• D) Experience

A SWOT analysis helps a business to:

• A) Develop a marketing mix

• B) Analyse internal and external factors

• C) Create a PESTLE analysis

• D) Determine financial ratios

Which of the following is a threat in SWOT analysis?

• A) Rising competition

• B) New product launch

• C) Unique selling proposition

• D) Skilled workforce

Which of the following is not a component of PESTLE analysis?

• A) Political

• B) Environmental

• C) Technological

• D) Legalisation

In a PESTLE analysis, 'T' stands for:

• A) Threats

• B) Technology

• C) Training

• D) Taxation

Which factor in PESTLE analysis refers to changes in government regulations?

• A) Economic

• B) Political

• C) Legal

• D) Social

Environmental factors in PESTLE analysis primarily deal with:

• A) Climate change and sustainability

• B) Consumer buying behaviour

• C) Interest rates

• D) Trade regulations

In the Boston Matrix, which category represents high market share and high market growth?

• A) Cash Cows

• B) Question Marks

• C) Stars

• D) Dogs

Which of the following describes 'Cash Cows' in the Boston Matrix?

• A) High growth, low market share

• B) Low growth, high market share

• C) High growth, high market share

• D) Low growth, low market share