Market Research Quiz

Which of the following is an advantage of Field Market Research?

• It is less time-consuming

• It provides up-to-date information

• It is less expensive

• It requires less manpower

What is the main characteristic of primary research?

• It is based on existing data

• It is conducted by external agencies

• It is information the business has researched itself

• It is always qualitative

What is a common tool used in primary research?

• Online databases

• Surveys

• Literature reviews

• Historical data

Which of the following is a method of market research?

• Brainstorming

• Questionnaires

• Mind Mapping

• SWOT Analysis

Which of the following is NOT a method of market research?

• Social Media

• Asking your next door neighbour

• Focus Groups

• Sales Records

What method of market research involves distributing written questions to gather information?

• Focus Groups

• Questionnaires

• Sales Records

• Social Media

What is the main benefit of using social media for Bee Inspired?

• It is more expensive than other methods

• It reaches a smaller audience

• It provides maximum publicity

• It is less effective than TV ads

What Is a Disadvantage of Primary Research?

• Time Consuming

• Information is up to date

• Information collected is for an exact purpose

• Available to competitors