Advertising Methods Quiz

What are the two main types of advertising methods mentioned?

• Traditional and digital

• Print and online

• Leaflets and flyers

• Newspapers and magazines

What is a potential disadvantage of direct mail?

• It is always read by customers

• It is considered a nuisance by many households

• It is the most expensive form of advertising

• It is highly interactive

What is a disadvantage of printed materials regarding market segments?

• They are always read by everyone

• They may not have specific publications for certain segments

• They are always interactive

• They are digital

What is a disadvantage of direct mail when delivered to random houses?

• It is always successful

• It is highly targeted

• There is no understanding of the market segment

• It is digital

What is a benefit of using printed materials for sales promotion?

• They are digital

• They can include discount vouchers

• They are always interactive

• They are expensive

Where are billboards usually placed?

• Inside small stores.

• On main routes where many people travel.

• In residential areas.

• In underground tunnels.

What is a common disadvantage of both posters and billboards?

• They are both very cheap to produce.

• They both require a lot of maintenance.

• They both provide limited information.

• They are both used only in digital form.

What is one advantage of television and cinema advertisements?

• They are inexpensive for small businesses.

• They allow moving images to be displayed to the public.

• They are not effective for large audiences.

• They do not require sound.

How has the way people watch TV and streaming services affected advertising?

• It has made advertising more effective.

• It has not changed the effectiveness of advertising.

• It has made this form of advertising less effective.

• It has increased the cost of advertising.

What is a benefit of using banners and popups in online advertising?

• They are always welcomed by customers.

• They can be displayed in video or visual form.

• They are never blocked by customers.

• They do not require cookies.