Unit 1 Quiz

The principle of Reciprocity suggests that people are more likely to...

• Follow what others are doing.

• Return a favor after receiving something.

• Avoid making decisions under pressure.

• Seek out the best deal.

Which principle is best explained by the phrase, "People want to align their actions with what they have publicly stated"?

• Authority

• Scarcity

• Consistency

• Reciprocity

The principle of Liking can be most effectively used when...

• People believe an opportunity is rare or limited.

• The persuader shares something in common with the target.

• An expert or authority figure endorses the message.

• A group of people is already doing something.

In a fundraising campaign, donors are offered a small gift in return for their contributions. This tactic primarily utilizes which of Cialdini's principles to encourage higher donations?

• Authority

• Scarcity

• Reciprocity

• Social Proof

A company gradually asks for larger commitments from customers after they’ve made smaller, easy-to-agree-upon commitments. This strategy is an example of which principle of persuasion?

• Consistency

• Liking

• Scarcity

• Reciprocity

How does the principle of Scarcity influence decision-making, and which scenario below demonstrates its most effective use?

• It motivates individuals by emphasizing limited availability; a clothing brand releasing a limited-edition item.

• It makes people trust an expert's opinion; a doctor endorsing a health product.

• It persuades by aligning choices with public behavior; a charity showing that many people have already donated.

• It creates a sense of obligation to return a favor; a store offering free samples.

The principle of Authority is most effectively used when...

• A company offers a limited-time promotion to increase sales.

• An industry expert provides an in-depth analysis and endorses a product.

• A celebrity is hired to endorse a brand, leveraging their popularity.

• Customers are informed that their peers are already using the product.

A high school teacher wants students to read more books. She posts a list of the top five most-read books among their classmates, hoping more students will pick up the trend. This scenario reflects which principle of persuasion?

• Reciprocity

• Social Proof

• Scarcity

• Authority

In what way does the principle of Liking apply in a marketing scenario, and which example best illustrates this principle in practice?

• A company promotes the expertise of its founders to gain consumer trust.

• A brand ambassador is chosen because they have shared experiences and values with the target audience.

• A website shows the number of users who have already made a purchase.

• A product is promoted as being available for a limited time only.

A political candidate strategically emphasizes the small steps they’ve already taken toward fulfilling their promises, hoping to encourage voters to commit to larger support in the future. Which persuasion principle is being applied here?

• Reciprocity

• Consistency

• Scarcity

• Authority