
Mid-term quizz review
Quiz
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Business
•
University
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Practice Problem
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Medium
Patti Aubry
Used 3+ times
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23 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What are the 4 P’s
Product, Price, Prizing, Proliferation
Price, Promotion, Product, Place
Placement, Production, Publication, Performance
Promotion, Product, Price, Performance
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A target market is:
any person who is willing and able to purchase the product
a specific group of potential consumers on which an organization concentrates its marketing efforts.
the distribution chain by which products reach consumers.
a means of communication between buyers and sellers.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Event marketing is an example of:
distribution
a product
promotion
pricing strategy
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
_____ is the trade of things of value between buyers and sellers so that each benefits.
Exchange
Promotion
Marketing
Production
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Identify the product that is most likely to benefit from an economic upswing.
automobile
clothing
gardening supplies
fruits and vegetables
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Direct competitors refer to _____.
products that have the shortest life cycle in a market
very similar products sold in the same category
products that are used by the same customer
dissimilar products that compete in the same market
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Characteristics such as demographics and culture, refer to _____ forces.
competitive
social
economic
regulatory
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