BP Unit 2 - 2.1 - B1+

Choose the correct option to complete the sentence:

Market research suggest that we need to change our __ to appeal younger customers.

• image

• growth

• base

Choose the correct option to complete the sentence:

Our fast __ means that we have a high profile in the industry

• base

• growth

• history

• placement

Choose the correct option to complete the sentence:

Brand stretching would help us __ into new markets

• develop

• approach

• venture

• engage

to make something appear less interesting or desirable:

d______

When a company starts using an existing brand name on another different type of product:

b____ s_________

1) One example of ​ (a)   are the Aston Martin cars in the James Bond films.

2) Bulgari's move from jewelry into the hotel business is an interesting case of​ ​​ (b)  

3) A successful example of​ (c)   is "Amazon's suggested reading" for customers which is based on the books they read in the past.

4) Nike's​ (d)   is making sports shoes.

5) Good copies of Gucci bags can​ (e)   the original products.

• product placement
• brand stretching
• interactive marketing
• core business
• devalue

a long/ longer distance way: f______ a ____

Choose the correct option to complete the sentence:

Although we have built an excellent __ of clients, we still need to attract new accounts.

• market

• base

• history

• loyalty

Choose the correct option to complete the sentence:

Rather than take a cautious __ we need to be bold and innovative.

• business

• image

• approach

• base

Choose the correct option to complete the sentence:

The bank has refused our request for further overdraft because of our bad repayment __

• image

• history

• base